Política de privacidade
Last Updated July 12, 2022
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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from lexormiami.com (the “Site”).
Introduction
The Lexormiami.com . family of brands, recognizes and respects the importance of maintaining the privacy of our customers, registered members, gift recipients and users, and has established this Privacy Policy as a result. The purpose of this Privacy Policy is to inform you of:
* the personal information we may collect from you when you visit our Website, respond to our emails, place orders via mail or fax, use our mobile applications, place orders through social media applications (such as our Facebook App, Instagram and other), use our e-Gifting Service or otherwise contact us via telephone, text (SMS, MMS), email, fax or mail (collectively, our "Service"),
* why we gather information from you,
* how we collect it,
* how we use it (including with whom we may share it), and
* the choices you have regarding our use of, and your access to and correction of, personal information you have provided.
This Privacy Policy is part of the Terms of USE, which governs your use of our website located at www.LexorMiami.com as well as the website of our Affiliated Brands linked to this Privacy Policy (the "Website") and the Service. The Service is operated by Lexormiami.com (the "Company"). This Privacy Policy does not cover information you provide to our Company-owned or franchised retail stores.
Please Note:
You must be 18 years or older and the age of majority in your place of residence to use, subscribe or register as a member. The Service is a general audience site and we do not knowingly collect, maintain or disclose personal information from or about children under 13 years of age.
Why do we gather information?
The Company and the Service gathers personal information mainly to communicate with you and to process your orders, but also to help improve our products and customer service, to provide an enhanced and more personalized shopping experience and to inform you, and your gift and message recipients, of special offers and discounts from the Lexormiami.com, Inc. family of brands, Company Affiliates (as that term is defined below and in our Terms of USE) and selected third parties.
Please note that this Privacy Policy does not apply where the General Data Protection Regulation (GDPR) is applicable. However, this Privacy Policy does not apply for data subjects who are in the European Union as the processing activities are not related to offering goods or services to such data subjects.
What information do we gather?
Depending on how you interact with us, we collect some or all of the following types of information:
- your name, address, telephone number, email address, user ID and contact information.
- billing information (credit/debit card number, expiration date, CVV code, alternate or additional billing information and billing address).
- gender and birth date, if you choose, or are otherwise required to, enter such information, and interests.
- products purchased and occasion type (for example, Valentines's Day).
- any promotion or gift card code and related information (for example, if you are claiming frequent flyer miles).
- Message and gift recipients' names, addresses, telephone numbers and email addresses.
- device information - information about your mobile device, including platform information, user identification number and device location.
- application information - application information, including which of your applications are used, how your applications are used and the duration of use of your applications.
- network information – network information, including IP address, network carrier and country code, browsing information, such as how you interact with the Services.
- other information you provide to us, including User Submissions (defined in the Terms of Use ).
Members may also add to their Address Book the name, address and telephone number of friends or other persons to whom they may wish to send gifts or expressions. Other Members do not have the right to view and edit your Address Book entries.
How do we collect information from you?
A. In general.
We collect information through our Website, emails, mail, fax, telephone, offline store, mobile devices and applications and social media applications (such as our Facebook App, Google, Instagram) including when you:
- visit our Website and use our Service,
- place an order,
- participate in our forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, and membership registrations, and
- engage in other activities, services, products and resources we make accessible to our customers, members or users.
The information may be provided directly to us by you when placing an order or participating in a survey, etc. , or, as is true of most websites, we gather certain information automatically. This information may include internet protocol (IP) addresses, browser type, device information, internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends and administer the Website. This information may be collected by us even if an order, registration, or other process is started but not completed or is otherwise cancelled.
B. How we use "Cookies" and "Action Tags."
A "cookie" is a small data file sent to your browser from a web server and stored on your computer. We use cookies to let us know that you are a prior customer, user or Member and to provide certain features to you. Most web browsers allow you to instruct the browser to prevent the use of cookies. However, if you disable this feature, certain aspects of the Services, such as the shopping basket, may not function properly.
We have relationships with third parties who may collect or receive information directly from the cookies placed by our Service on your computer to assist in analyzing our business and customers.
Our Service may also use a common web technology called "action tags" (also called single pixel gifs or web beacons) to track purchase, usage and other web activity information. Action tags may be used to provide data to third parties for tracking purposes. In addition, third parties may set their own cookies and tags through our Service (such as through interest-based advertising, described below). We do not control such third parties or their privacy practices. If you do not want third parties to be able to use such methods, you should modify your browser settings to limit such access.
C. Interest-based advertising.
- Our Services. We collect data from you for use in interest-based advertising when you use our Service. Other companies may serve interest-based advertisements on our Service. We comply with the Self-Regulatory Principles for Online Behavioral Advertising as administered by the Digital Advertising Alliance ( aboutads.info).
- Other Services. Advertisements for our products and services may appear on third party websites around the Internet. Some websites and services deliver these advertisements based upon data that has been previously collected about your past behavior online. For example, if you have viewed websites about gift baskets, these websites or services may display to you an advertisement for our gift baskets. This kind of targeted advertising is sometimes called interest-based or online behavioral advertising. It is generally not based upon your personal information (such as your name or email address), but rather, upon your online activities. We do not control such third party websites or services on which these advertisements appear. Further, we do not control how they collect and use data about your online activities
D. Mobile Analytics.
We use mobile analytics software to allow us to better understand the functionality of our Company's mobile application on your device. This software may record information such as how often you use the application, the events that occur within the application, usage, performance data, and the source from which the application was downloaded. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- Third Party tracking apps.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How we use/share the information we collect
We use information we collect to communicate with you, to process your orders, to improve our products and services (such as by responding to your feedback), to conduct research (such as statistics on favorite -- i.e., most ordered -- products), to provide an enhanced and more personalized shopping experience (for instance, to provide event reminders, such as birthdays), to inform you and your gift recipients of offers and discounts from the lexormiami.com family of brands and Company Affiliates, and to enable you to receive credits for purchases under loyalty or buying programs which you have joined.
We may also use your information, as necessary or appropriate in our view, to operate the Service, process orders or registrations, to conduct promotions, contests, and sweepstakes you participate in.
We may combine information we receive from you via our Service with information from our Affiliates and third parties. We use the combined information to enhance and personalize your shopping experience with us (for example, by keeping your profile up-to-date) and to communicate with you in accordance with this Privacy Policy.
In addition, as provided below, the Company may use or share your data with both affiliated and unrelated third parties, for the purposes so identified.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
How to limit the use of or modify your information
We want to communicate with you only to the extent you want to hear from us.
Any promotional email we send to you (or your gift recipient after consent) will include an "unsubscribe" link to use or a link to opt-out of receiving further promotional emails from the sender.
If you wish to set your preferences concerning promotional communications, or you prefer not to have your personal information shared with third parties, please let us know by contacting us as noted below in the "How to Contact Us" section and identify your preferences regarding promotional communications and the sharing of your contact information. Your instructions will be processed as soon as reasonably practicable and in accordance with law.
Your California Privacy Rights
California law permits customers, who are residents of California, to request information about their personal information, if any, that the lexormiami.com . family of brands discloses to third parties for the third parties’ direct marketing purposes.
To make such a request, please write to us at:
lexormiami.com
2371 NW 20th St, Miami, FL 33142, United States, Miami FL 33142, United States
Attn: General Counsel
If you would like to update or correct information previously provided to us, please contact us as indicated below in the "How to Contact Us" section. Upon your written request, we will provide you with information about whether we hold any of your personal information. We will respond to your request within a reasonable timeframe.
Members can directly access, modify and update their membership information (including name, mailing address, birth date, telephone number and email address) by accessing the password-protected "Update Membership" page.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@LexorMiami.com or by mail using the details provided below:
Lexor Miami
2371 NW 20th St, Miami, FL 33142, United States, Miami FL 33142, United States